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Social media content ideas for freight forwarders

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With nearly 4 billion active users worldwide, the massive reach of social media is undeniable and using the social media content ideas for freight forwarders below, you will be able to make the most of the opportunities of these digital platforms.

Social media it’s a valuable tool for communicating with others locally and around the world, sharing, creating, and disseminating information. And that is why freight forwarders also need to expand their online reach through social media platforms. Social media such as Facebook, LinkedIn, or Instagram are absolutely crucial to maintain your competitive edge and make the most of marketing opportunities.

What to post on your freight forwarder’s social media

Social media has increasingly proven its importance as one of the most promising and effective communication channels for promoting business-related content. 

As freight marketing continues to evolve in the digital space, it is more and more crucial to meet your audience where they are, creating meaningful connections and building meaningful relationships. 

If you’re thinking about bringing your company to social media but don’t know how to do it, here are some social media content ideas for freight forwarders that can help you:

  1. About your company

Through your social media, potential freight partners can have their first contact with your company and get in touch with you. Therefore, publishing posts that tell the story of your company, the services and products you specialize in, and the regions you have more expertise in, are highly recommended

You can, for example, publish content telling how long your company has been operating in the market, what kind of services you offer, in which countries and cities you do business, and so on.

Remember that social media is the perfect place to tell potential customers and partners exactly what you can do for them.

  1. Market trends and insights

Posting your opinions on the latest events or trends in the market is an excellent opportunity to help you build authority in the industry by consistently producing content that offers value, insights, and a unique perspective. 

Positioning yourself as an expert can be immensely impactful for your business. In addition, it can also get other businesses and enthusiasts in the industry to engage with your posts, which in turn can increase your reach on social media. 

Here are some social media content ideas for freight forwarders on this topic:

  • Insights on the latest freight and logistics news;
  • Freight forwarding and logistics industry trends;
  • Facts and figures about the freight forwarding industry;
  • Freight forwarding and logistics business tips.
  1. Events

If you work in the freight forwarding and logistics industry, you have surely heard about the events held by the companies in the sector. 

With the large number of events that take place every year, it’s clear how important they are and how much they contribute to the success of forwarders around the world. 

Sharing content about the events your company will be attending is a great strategy to publicize your participation in the event, and hopefully, reach other attendees to make the most of your networking opportunities.

  1. Business opportunities

Social media advertising has become one of the most common forms of publicity in the digital world.

Today many freight forwarders use their company’s social media to advertise new shipping opportunities and find potential customers. Keywords and hashtags are two important factors that can help you reach an audience that is interested in what your company is selling.

You can post new shipping opportunities on your social media and use hashtags to increase your post’s reach, for example.

  1. Freight partnerships

The relationship between freight partners is one of the most important points in a forwarder company. Building a relationship with your freight partner takes a lot of effort, but it is also essential for the growth of your business. 

Social media can be a tool to build a good relationship with your freight partners. You can post, for example, an “introducing my freight partners” series, in which you show your followers each week or month who your current freight partners are. 

Moreover, you can also share positive feedbacks you received from your partners or successful business exchanges.

Just a few more tips…

The best way to plan your forwarder’s social media strategy is to dedicate one or two days in the last week of the month to organize the next month’s social media content. To help you get a better overview of the month’s planning, we recommend creating it in a spreadsheet. 

If you are interested, we have prepared a great template to get you started on your forwarder’s social media planning, here is the link.

Furthermore, just as a freight forwarding sales strategy should be directed to the company’s goals and objectives, marketing strategies need to be aligned to the interests of the forwarder’s target market.

Also remember that when we talk about social media, constancy should be the first word that comes to your mind. The more you post, the more people you can reach and increase your company’s visibility. 

Last but not least, keeping your profiles updated with information about your company is just as important as posting new content. It is very important that you make it easy for potential customers to find out more about your company. 

Make sure you choose a profile picture that is easy for your audience to recognize – like your company logo, add clear and up-to-date information about your business. If you have a website, add it to your social media, and don’t forget to provide a brief description of your services.

PRO TIP: if you need more inspiration, you can always go to Parnity’s social media and get new social media content ideas for freight forwarders! Here are the links to our LinkedIn, Facebook, and Instagram.