Parnity Logo Blog

3 trends for the logistics industry in 2021

Technology evolution is rapidly increasing the boundaries and changing the way the world is doing business. For that reason, it’s important to stay tuned to the trends for the logistics industry in 2021.

In the forwarding and logistics industry, technological improvement has been increasing for the last couple of years.

Even though some forwarders resisted not to use technology as an ally in the past few years, they are now looking to implement it in the business. 

Thinking about the evolution of technology inside the logistics industry, we will present 3 trends for the market in 2021.

Trends for the logistics industry in 2021 

  1. IoT implementation

IoT (Internet of Things) is a system of interrelated internet-connected objects that are capable of collecting and transferring data through a wireless network with no human intervention. For the forwarders, this solution can be a great fit, since it requires synchronized operations, greater visibility between the business exchanged, and effective management of all freight services.

  1. Data Analysis

Forwarders companies gather a lot of information during their business operations and that knowledge becomes data to be analyzed. By combining large data analysis, forwarders can analyze their partnerships to make sure they only have win-win partnerships. Parnity has a tool that will help you analyze data click here to know more about it.

  1. Artificial intelligence

With all the demands across the freight forwarding, Artificial Intelligence can help to make forwarders workflow better and faster, especially the quotations. And it can also avoid extra operating costs. 

Now that you know the top 3 trends for the logistics market in 2021 it’s time to know what should be avoided.

The excess of platforms for the same purpose 

Well, we have talked about the bright side of technology for the logistics and forwarding sector, you can see it in this post, but, in fact, there is one point that should be considered in order not to make it more work full. 

And that is the amount of platforms and systems that forwarder companies could create, for example, to quote with shippers, can you imagine if every forwarder had a quotation system? Actually, that would end up making life a little more difficult for forwarders. 

That’s why before implementing a technological solution in your forwarder you should think about the experience of the user and how it can make their life easier and practical. 

And also look internally, know your strengths and your resources to manage software, and especially, what are your customers looking for.

As Eric Johnson told us in our Forwarders Online Conference, “tech is best suited to things that are repetitive and time-consuming”

So when thinking about implementing a system into your company the main point to consider is whether I’ll really be making my and my client’s process easier? Or will I be applying a technology solution just because there are more companies doing it?

This is the time to think about what is actually going to benefit the company.

Forwarder marketing and technology

Along with technological improvements, forwarder companies have also invested in marketing strategies, but are they doing it for the right reasons? 

Some forwarders and logistics companies sell themselves as an improved and technological company when in fact their technology doesn’t work or is not even ready to be used yet. 

Therefore, before choosing to invest in marketing make sure you have a technological product that actually makes sense to your client. 

Meanwhile use marketing investments for other strategies, such as creating a relationship with your customers, or your employees, and much more. If you want to know more about marketing strategies for forwarders click here.

To know more about the topics presented in this blog watch our conversation with Eric Johnson, Senior Editor Technology at JOC.

https://www.youtube.com/watch?v=7ooGvyElReg