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How to increase freight forwarder visibility

Created on | Last updated on May 31, 2022 at 07:00 pm

In theory, companies that are more capable and offer high-quality services are the ones that are more likely to get customers. However, even though these factors are primary in attracting and retaining customers, in reality, a company’s popularity comes before the testing of its services. In this article, you will learn how to increase freight forwarder visibility and, above all, why you should do so.

To begin with, you should know that people often relate the visibility of a business to its credibility. Not to mention that if other freight forwarders in the market don’t know about your forwarding company, they probably won’t choose it as a potential new partner…

5 reasons why you should invest in your freight forwarder’s visibility

A freight forwarder’s visibility can be a powerful tool. This is because, when used in the right way, it can make your forwarding company be remembered by partners and customers, making them choose your services and increase their loyalty to your company.

In other words, the visibility of a business is nothing more than its presentation to the customer, aiming to create a connection and not go unnoticed. However, you shouldn’t invest in your freight forwarder’s visibility just because everyone else is doing it…

There are many reasons why it’s important to build and increase the awareness of your freight forwarder, such as:

  1. Improves the relationship with customers and partners;
  2. Increases sales and customer retention;
  3. Provides long-term relationships with your target market;
  4. Positions your freight forwarder as a specialist in the industry;
  5. Gives you a competitive advantage over the competition;

Your freight forwarder’s visibility helps you to stand out in the market. If people know your freight company well enough, when presented with the decision to make a shipment with you or a competitor, they are more likely to choose you. 

That’s why knowing how to increase freight forwarder visibility is essential to business success.

Strategies to increase your freight forwarder’s visibility

Your freight forwarder’s visibility is at the foundation of your company’s growth and the audience’s understanding of your value. 

Whether you are looking to promote your services or reach new potential freight partners, it is crucial to know that business visibility is not just about generating more traffic and engagement; it also has the power to boost sales and generate new business opportunities.

It may seem complex at first sight, but there are strategies that can be used in your forwarder to increase its visibility and thus, achieve its business goals.

Here are some of them:

  1. Optimize your freight forwarder’s website

In the last few years, online visibility has become a crucial element for advertising a business and connecting with customers.

In a competitive environment, such as the freight forwarding industry, having an online presence can be a key element of a company’s success and more than that, something you should keep in mind if you want to know how to increase freight forwarder visibility.

Furthermore, knowing that for freight forwarders business relationships extend beyond national borders, the digital environment offers the best opportunity to broaden your audience and leverage your business.

To increase your business’s visibility online, you first need to make your communication channels accessible. So start by taking a look at your website, after all, it may be through it that a potential partner will have the first contact with your forwarding company.

Your forwarder’s website is one of the most important assets in the digital landscape and, consequently, should be a point of attention in freight marketing. Therefore, create a quality website to offer the best experience for your partners and customers – add a brief presentation of the company, the services it offers, contacts, and so on.

  1. Take your freight forwarder digital marketing to the next level through social media

In 2020, 3.6 billion people were using social media, and according to Statista, by 2025 it will be almost 4.41 billion. This means that with such a large number of people online if you use social media to your advantage, you will certainly reach an audience interested in what you have to say and offer.

You can start by updating or creating (if you don’t already have one) your company’s profile on social media such as Linkedin, Facebook, and Instagram. But don’t stop there…

Make sure to create engaging content that “talks” to your target audience to attract them even more to your page and, consequently, to your business. Likewise, remember to post them consistently and interact with your followers.

If you are interested, check out these articles published by Parnity with tips on how to grow your freight forwarding business on Linkedin and Facebook.

And in case you want some inspiration, check out our Linkedin, Facebook, and Instagram pages.

  1. Join Facebook and Linkedin groups

Facebook and Linkedin groups are a great strategy for forwarding companies and must be included in the marketing plan of freight forwarder – that’s why they deserve a special topic.

Participating in social media groups is a great opportunity to improve your networking, make new partnerships, and promote your freight forwarder’s services.

These groups are another way to take advantage of the benefits that these platforms can bring to your business and therefore should be included in your marketing strategy for freight forwarding company. In them you can, for example, share your freight company’s materials with a wider audience of forwarders around the world.

Here is a Linkedin group and a Facebook group that you can join if you are interested.

  1. Consider joining a logistics network

Becoming part of a logistics network is also a great opportunity to increase your freight forwarder’s visibility. The global presence that some logistics networks offer makes it easier for you to expand your forwarding business by connecting you with agents from different countries and cities.

Parnity, for example, is a digital logistics network with more than 1,200 members and over 4,000 users in over 154 countries. By becoming a member of Parnity’s network, freight forwarders have access to a technological system in which they can receive access and quotes generated by the more than 3,500 searches made per month. 

In addition, in Parnity, forwarders can find out which companies might be interested in working with them, Premium members have the opportunity to see who has viewed their profile – since they are listed in the search results. 

This is a great opportunity to generate new business because by knowing who viewed your company’s profile, you can identify a potential lead and also find out which forwarders are looking for partners in your country. 

Moreover, in Parnity the forwarders are listed by a search algorithm that organizes the results by the probability of being a qualified agent, instead of alphabetically (as traditional logistics networks do). 

This means that your forwarder can become more relevant to the search algorithm and appear at the top of searches if you keep your profile complete, for example.

To increase your freight forwarder’s visibility, even more, you can share the link of your freight forwarder’s Parnity profile with other forwarders so they can find you on the platform.

To sum up

By using well-developed strategies, your business visibility can grow by making it easier for other freight forwarders to trust and partner with you. Just as you use the services of companies you know, trust, and like, your freight partners will likely do more business with you if you cultivate that relationship.

Make your freight forwarder visible to attract new partners and maximize your business success. Use the above article as a guide on how to increase freight forwarder visibility and adapt the strategies presented if necessary.

And if you want to know more about Parnity and all its benefits, click here.